Osmo Brand Campaign
As early adopters and innovators of an educational gaming system for kids, Osmo was presented with a challenge: how do we get this product into every kid's hands?
Services
Brand Campaign
Art Direction & Design
TV Broadcast
OOH Placements
Digital & Social
The Insight
Osmo is all about making learning feel fun. So that kids want to pick it up and play. So that kids don't want to put it down - more often than not, it's harder to get your kid to STOP playing with Osmo than it is getting them to play with it.
The Idea
Parents need a break and kids need to learn. And sometimes it's easiest to turn to a screen, followed with a healthy dash of guilt. Well not anymore! Osmo put so much fun into learning that parents can back away slowly and take that much needed break, rest assured that their kids are not only having fun but they're actually learning. Talk about guilt-free tablet time! That leaves parents feeling like a diabolical genius. It's kind of like putting ketchup on vegetables - the kiddos don't even realize it's good for them.
The Campaign
Running nationwide in all forms of media, the campaign was a huge initiative for Osmo. Working closely with our creative director and as lead designer, our team created everything from the key art approach to the various cascading communication elements that were often customized based on location and placement.
Times Square
