Oregon State University
A strong brand evolves. Oregon State Athletics' fundraising started as the Beaver Club, then became the Beaver Athletic Student Fund, and is now Beaver Nation - all built around unity. What better way to kickoff a refreshed program grounded in unity than the upcoming OSU Football season?
Services
Research
Content Strategy
Landing Page
Photography
Digital
Video
Print
Uniting Beaver Nation.
Collaborating with the Creative Director and design team, we spearheaded a campaign for the OSU football program to boost excitement among former students, reviving hope in a struggling program with poor seasons. Our work led to over $85 million raised and the best ticket sales in 15 years.
Make your mark.
With an element of the game typically used to guide and instruct, we got down and dirty with chalk to highlight the players. We left this photoshoot at 2am with dusty hands and priceless memories.
